Impetus Underwear: Men's Briefs

Where expert craftsmanship and pursuit for quality make for the perfect fit. When it comes to underwear, some brands claim that they’re the best. A lot of them don’t meet the expectation. Impetus is a different story. They are known worldwide for using high-quality cotton blends and a strong eye for detail. Impetus men's underwear is the perfect everyday staple.

Created in 1973, this Portuguese company is now one of the world's leaders in textiles. While it started as a six-person company, they are now one of the largest in the field, producing almost 4,000,000 garments annually! All while doing so in a sustainable way. 

Each pair of Impetus men's underwear embodies the concept of quality. With designs inspired by classic men’s underwear as well as slight adjustments in its choice of prints and colors. Impetus creates a look that’s subtle and collected. As one of Europe’s most vertically-integrated businesses, shopping this brand doesn’t just mean you’re buying great-fitting underwear; it also means contributing to an environmentally sustainable and ethical business.

If you’re looking for a boxer brief that won’t bunch in the leg or a supportive jockstrap without being uncomfortable, this brand will not disappoint. Impetus underwear is curated for comfort, leaving you to think about the more important things in life.