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About Red Hot

Red Hot isn’t just a brand; it’s a revolution that challenges perceptions and builds confidence. Founded in 2013 by visionary photographer Thomas Knights, Redhot redefined the ginger male stereotype, turning outdated narratives into bold declarations of beauty and strength. It began as a groundbreaking exhibition of 100 portraits and quickly became a global sensation. Celebrated through art books, calendars, and exhibitions in cities like New York, London, and Sydney, Red Hot has grown into a thriving international movement. With a dedicated community, it continues to inspire while giving back. So far, it has raised over £72,000 for charities like Movember and the Elton John AIDS Foundation.

Brand History

Red Hot’s journey is one of creativity, resilience, and global impact. Thomas Knights, originally a music producer and filmmaker, discovered his true passion behind the camera. His work challenged perceptions of redheaded men and ignited a cultural shift. In 2013, the Red Hot 100 art book showcased 100 ginger men, earning acclaim in The New York Times and The Sunday Times Style. Despite challenges like Brexit and Covid, Red Hot thrived, growing its reach and influence. From stunning rebrands to new art zines like Fresh Fruit, it now expands into sustainable sports and swimwear collections. Red Hot continues to evolve while staying true to its mission of pride and creative excellence.

Fabric Excellence

Redhot's success lies in its carefully chosen fabrics that redefine comfort and performance. The material feels smooth against the skin, with a natural stretch that adapts effortlessly to your body’s shape. Its breathability ensures you stay cool throughout the day, whether you're on the move or relaxing. Unlike standard options, Redhot fabrics have a polished finish, combining luxury with practicality. This thoughtful selection doesn’t just look good—it feels even better, offering confidence with every wear.

Products by Redhot

Redhot offers a range of creations, each designed with style and individuality in mind.

Apparel
  • Swimwear: Known for vibrant colors and durable materials, Redhot swimwear stands out at the beach or pool. These designs ensure comfort while delivering bold, fashionable appearances.

  • Men's Underwear: Designed for comfort and flair, Redhot underwear is made from premium fabrics that provide a perfect blend of breathability and stretch. Known for their striking colors and patterns, they ensure that wearers feel confident, stylish, and at ease.
Accessories
  • Accessories: Complement your outfits with Redhot accessories. From bags to hats, these items add a stylish touch and complete any look.
Print
  • Art Books: The Red Hot books showcase a stunning collection of visual expressions, provide a deep dive into the creative pieces that inspire. These books feature work from renowned creators, making them a must-have for masterpieces lovers and collectors alike.

  • Calendars: The Red Hot calendars boast eye-catching layouts and stunning photography, making them both functional and fashionable.. They often include artwork from the collaborations and are perfect for those who want to bring a piece of bold creativity into their daily life.

  • Magazines: The Red Hot magazines are an exciting exploration of art, fashion, and culture, often featuring exclusive content, interviews, and behind-the-scenes insights into the creative world. With vibrant layouts and engaging articles, these magazines are ideal for those who appreciate fine arts and lifestyle content.

  • Posters: Featuring limited-edition artworks and iconic designs, Red Hot posters are perfect for those looking to add a personal touch to their space. The high-quality prints and unique creations are sure to make a statement.

  • Digital Products: Red Hot also offers an array of digital items, including downloadable art, exclusive content, and online collections. These digital offerings allow customers to enjoy Red Hot creations on their devices, giving them easy access to artwork, designs, and creative pieces anywhere.

Each item in the Red Hot 100 showcases the signature flair and commitment to quality.

The Red Hot 100

The Red Hot 100 features exclusive items designed for those who want to stand out. This limited edition line includes everything from bold apparel to stylish accessories, all created with the signature appeal. It’s the perfect line for those looking to make a statement.

Additional Aspects of Red Hot

Red Hot is also committed to supporting the LGBTQ+ community. They collaborate with various influencers and events to promote inclusivity and equality. Their involvement in the Red Hot Calendar, along with other cultural initiatives, further solidifies their role as a leader in LGBTQ+ fashion. Additionally, these efforts demonstrate their commitment to inclusivity and the celebration of diverse identities